ABOUT US

How did we come up with the idea?

The streetwear scene felt like it was missing something. So, instead of waiting around, we decided to make it ourselves. After months of hunting down the right materials (and way too much trial and error), we finally nailed it. Our friends? Couldn’t stop asking where to get them. So, we thought, "Why not make it official?" And here we are—making streetwear that doesn’t just blend in.

Why Chosen?

It’s simple—because it’s about standing out. Being the one. The name reflects exactly what we believe: each individual has something special, something unique. You're not just another face in the crowd, you're chosen. We didn’t pick this name just to sound cool; it’s about the feeling you get wearing something that’s been carefully crafted, handpicked, and curated with intention. It’s a reminder that, just like our gear, you’re not like everyone else. You're here because you’re meant to stand out, and we’re just here to make sure you look the part.